REYA Communications Appointed US and UK PR Agency of Record for Mercer Hoteles, Spain as they Announce Expansion to Madrid
New York, NY (April 10, 2025): In a move that blends world-class hospitality with inspired storytelling, REYA Communications (REYA) proudly announces its appointment as the U.S. and U.K. Public Relations Agency of Record for Mercer Hoteles, Spain’s premier luxury hospitality group renowned for transforming historic landmarks into intimate boutique retreats.
For two decades, Mercer Hoteles has redefined Spain’s luxury landscape, blending historic grandeur with contemporary elegance while remaining family-owned and operated.. Rooted in cultural preservation and authentic hospitality, the brand invites travelers to experience Spain through an intimate, immersive lens. With properties in Barcelona and Seville—and the highly anticipated Mercer Madrid debuting in October 2025—each Mercer hotel offers a seamless blend of heritage, refinement, and world-class service.
As Mercer celebrates its 20th anniversary, it enters a new era of expansion, reaffirming its commitment to preserving and sharing Spain’s rich heritage. In addition to Mercer Madrid, the brand will unveil Córdoba Residences and the serene coastal eco-retreat Mercer Alella, set to open in late 2025 and early 2026.
“We are honored to partner with Mercer Hoteles and introduce their refreshingly modern vision of Spanish hospitality to the U.S. and U.K.,” said Alexandra Avila, Co-Founder and CEO of REYA Communications. “Mercer embodies everything we admire in a brand—deep cultural roots, a commitment to excellence, and a passion for delivering meaningful, place-driven experiences.”
Under this partnership, REYA will lead media relations, strategic communications, and brand storytelling, elevating Mercer’s global presence. The agency will spotlight the full Mercer portfolio, focusing on luxury properties Mercer Barcelona, Mercer Sevilla, EME Catedral Mercer, Mercer Plaza Sevilla, Mercer Residences Sevilla, and Mercer Residences Palau Moxó.
With a proven track record of amplifying independent, family-owned travel brands, REYA Communications is recognized as one of the top global PR agencies by PR Week. Through its innovative, digital-forward approach, REYA continues to shape the future of luxury travel storytelling.
About REYA:
REYA Communications is a boutique PR agency for luxury travel brands, navigating the media world with a commitment to conservation, sustainability, and social impact. Founded by travel PR veterans Alexandra Avila and Julie Leventhal, REYA combines their passions for working with independent and family-owned boutique hotels, international tour operators, and travel trade. They seek to work with travel brands providing the best service to their guests, communities, and environments. REYA believes the power of public relations can generate quality media awareness, as well as recognition and support for the social impact travel brands are making. Unique to the field, REYA incorporates digital marketing tactics into their PR strategies that elevate their clients' visibility to new levels.