REYA COMMUNICATIONS

Lately, I’ve been asked the same question over and over by our international clients and industry friends: “How is the U.S. luxury travel market looking?” And who can blame anyone for wondering? Between the headlines, the politics, and the economic chatter, it would be easy to assume people are closing their wallets and staying put. But here’s the truth: they’re not. In fact, affluent Americans are doubling down on travel.

For our latest on the JOURNAL, I share a bit about the early days at REYA and how we decided to reimagine what PR and media relations could look like. I also share how we built a model and a process that’s helped us stay small and boutique but also mighty. And if you’re a journalist new to REYA, we offer five tips for how best to use our tools designed with you in mind.

As AI becomes more deeply integrated into how travelers research and book trips, one thing remains clear: credibility and trust still matter. For years, awards from trusted publications like Travel + Leisure and Condé Nast Traveler have helped travelers navigate a sea of options. In today’s AI-driven landscape, where discovery is guided by algorithms, voice assistants, and Answer Engine Optimization (AEO), these accolades now serve a much bigger purpose.

At REYA, we’ve always believed that great storytelling deserves to be heard, not just by algorithms, but by real people seeking...

Google is now indexing Instagram content. That’s not just a social media update, it’s a digital strategy gamechanger. At REYA Communications, we work at the intersection of PR, digital discoverability, and the future of brand storytelling. As platforms evolve, so do the pathways to visibility. And the latest shift? It’s a big one.