Sustainable Travel That Leaves a Legacy: EXP Journeys Becomes B Corp Certified

Sustainable Travel That Leaves a Legacy: EXP Journeys Becomes B Corp Certified

In a travel landscape where authenticity, impact, and transparency matter more than ever, EXP Journeys' newly earned B Corporation™ Certification places it among a rare class of operators truly walking the talk. As of mid-2025, EXP joins fewer than 75 travel-related companies worldwide to achieve this rigorous certification, a notable benchmark in an industry often scrutinized for greenwashing.

What is B Corp Certification and Why Does it Matter in Travel?

B Corporation™ status is awarded to businesses that meet the highest standards of verified social and environmental performance, accountability, and transparency. For travelers and travel writers seeking stories of purpose-led adventure, B Corp provides a framework that distinguishes true impact from mere marketing.

In earning the certification, EXP Journeys underwent a rigorous assessment across five categories:

Governance: Embedding ethical decision-making and purpose into its legal framework.
Workers: Prioritizing employee equity, growth, and well-being.
Community: Supporting local suppliers, developing philanthropic programs through the EXP Foundation, and building long-term partnerships.
Environment: Designing low-impact journeys, operating Leave No Trace camps, and prioritizing rewilding and biodiversity.
Customers: Ensuring that each journey is transparent, personalized, and designed with integrity.

Why It Matters for Sustainable Tourism

EXP Journeys has long designed immersive, low-impact itineraries across North and South America and beyond. Now, with B Corp Certification serving as a framework, the company is doubling down on its mission to use travel as a force for good.

Founded in 2012 by veteran guides Kevin Jackson and Andrew Roberts, EXP approaches every journey with creativity, environmental responsibility, and a deep commitment to local communities.

Inside EXP’s Journey Toward B Corp

The road to B Corp began in December 2022, inspired by EXP’s involvement in the Conscious Travel Foundation and their desire to go beyond ad hoc giving. The team embarked on a rigorous, multi-step process to formalize their impact goals and build a transparent structure for growth.

"We want our travelers to understand that we care deeply about our people, the places we visit, and the legacy we leave behind,” says co-founder Kevin Jackson. “Our hope is that they feel the impact that thoughtful travel can have, and see themselves as part of something bigger."

EXP’s impact model now includes:

An internal ESG audit framework
Strategic donor partnerships through the EXP Foundation
Client-facing tools to engage with causes during and after their trip

As of mid-2025, EXP joins fewer than 100 travel companies worldwide to achieve this certification, a notable benchmark in an industry often scrutinized for greenwashing.

Today, B Corp serves as an internal compass shaping everything from vendor selection to itinerary design. In Wyoming, travelers have gone behind the scenes at the Teton Raptor Center, engaging with biologists and raptors in an intimate conservation setting that gives context and weight to their journey.

"There was something truly intimate about standing eye-to-eye with these ancient birds of prey. This wasn’t just wildlife viewing, it was an emotional connection to place and purpose," recalls a guest on a recent trip to Jackson Hole.

More Than a Certification: A Commitment to Regenerative Travel

EXP doesn’t just aim to sustain, they strive to regenerate. Their approach includes:

Partnering with Indigenous communities and local experts to co-create journeys
Investing in wilderness education and wildlife protection through local NGOs
Developing new experiences that allow travelers to participate in conservation and cultural exchange

Whether it’s heli-accessed wilderness in Alaska or stargazing from a “Leave No Trace” mobile camp in Utah, every itinerary is a reflection of the belief that travel can—and should—do more.

Giving Back Through the EXP Foundation

Through the EXP Foundation, a portion of every journey’s proceeds is donated to vetted nonprofit organizations in the destinations they serve. These include groups like:

Teton Raptor Center
Turner Endangered Species Fund
Yee Ha’ólníi Doo
Local grassroots organizations focused on cultural preservation and rewilding

These relationships are not one-off donations, but partnerships built on mutual respect and long-term impact. Clients are increasingly invited to take part through curated field visits, donation-matching, and storytelling exchanges.

Resources & References

Common Questions About EXP Journeys and B Corp Travel

Q: What is EXP Journeys?A: EXP Journeys is a B Corp Certified travel company specializing in bespoke travel experiences across North and South America to Antarctica. With roots deeply embedded in the guiding community and with its own guide training program, EXP approaches every itinerary with a blend of creativity, experience, and environmental responsibility, ensuring that each journey is as memorable as it is sustainable. The company’s ‘Leave No Trace’ mobile camps are designed to provide luxury accommodations and incredible access to the most remote and stunning landscapes of the United States, including Yellowstone, Grand Canyon, Zion, Moab, Yosemite, and Denali.

Q: What makes EXP Journeys different from other luxury travel companies?A: EXP combines a proprietary guide training program, Leave No Trace principles, and B Corp values to deliver journeys that are both personalized and purposeful.

Q: Why is B Corp certification important in travel?A: It ensures a company meets high standards of ethics, sustainability, and social impact, making it easier for travelers to trust their travel choices align with their values.

Q: Can I support local communities through my trip with EXP?A: Yes. A portion of every trip cost goes to the EXP Foundation, supporting partners like the Turner Endangered Species Fund, Teton Raptor Center and Yee Ha’ólníi Doo.

Q: Where does EXP operate?A: EXP operates across North and South America and Antarctica, including the U.S., Patagonia, Costa Rica, and more.

Q: What type of traveler is EXP best for?A: Those seeking meaningful, off-the-beaten-path experiences with high-end service, environmental responsibility, and local engagement.

About EXP Journeys: Founded in 2012 by veteran guides Kevin Jackson and Andrew Roberts, EXP Journeys is a B Corp Certified travel company curating bespoke travel experiences across North and South America to Antarctica. With roots deeply embedded in the guiding community and a proprietary training program that sets the industry standard, EXP approaches every itinerary with a blend of creativity, experience, and environmental responsibility, ensuring that each journey is as memorable as it is sustainable. Whether it’s heli-accessed wilderness or their ‘Leave No Trace’ mobile camps tucked into the most breathtaking corners of the American West, EXP specialises in crafting experiences that are at once intimate and impactful.

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