Objective:

Create brand awareness among a hyper targeted audience for Sheldon Chalet’s exclusive location in Denali National Park, Alaska and continue to share the history of the Don Sheldon Legacy. 

Strategy:

As Covid slowed down travel in 2020 our goal was to target UHNW individuals in unique ways. Creating a partnership with Neiman Marcus for their 2020 Fantasy Gifts in their 94th Christmas Book opened the doors for a new audience of travelers interested in five star experiences and helped elevate the brand to another level of luxury.

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Outcome:

Sheldon Chalet was the premier gift in the Travel Category as Neiman Marcus unveiled the 2020 Christmas Book, a curated selection of over 400 extraordinary holiday gifts for everyone on the customers' wish lists. Included in the 94th Edition of the Christmas Book are the legendary Neiman Marcus Fantasy Gifts, which define what luxury gifting means in a year unlike any other, while celebrating meaningful traditions and embracing new ones. The campaign also donated $10,000 to The Heart of Neiman Marcus Foundation, supporting Boys and Girls Clubs of America, and $5,000 to the Denali Education Center.

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Success: 

REYA was able to confirm Sheldon Chalet's participation at no marketing cost, which was a $90,000, while generating top quality media and consumer awareness. The Sheldon Chalet reported a 300% increase in sale for 2021.