REYA Communications Appointed North American PR Agency for The Christopher Hotel in St. Barth as They Commit to
Luxury Through Sustainability
New York | St. Barth (October 01, 2022) The Christopher has long been a favorite of St. Barth visitors in the know. The hotel has been ushering in a new era of luxury starting with its three four-bedroom villas in 2020 and now a new French Riviera-inspired restaurant for the 2022-2023 season led by 2 Michelin-Star Chef Arnaud Faye. The hotel was imagined as a large house with pure and timeless architecture augmented by sweeping views of the sea, stunning sunsets and lush island vegetation, a perfect home for Sisley Spa in St. Barth.
The Christopher is the first and only hotel on St. Barth to be awarded Green Globe Environmental Certification, recognizing its commitment to the environment, local community, and wellbeing of its employees. The Christopher’s seven main objectives are: reduce the use of water and energy; decrease pollution; make eco-responsible purchases; preserve local biodiversity; reinforce safety and wellbeing in the workplace; contribute to local development; and offer an excellent quality of service. Off property, they have also partnered with Biorock to help rebuild the reef of Pointe Milou, the peninsula on which the hotel sits, by creating marine cement that is three times denser than concrete. The growth rate of coral there is three to five times that of natural coral. In addition to creating a barrier to the shore, the reef will be more resistant to high water temperatures and pollution.
“Showcasing a five-star standard of luxury through sustainability is a unique concept and story. We feel confident that REYA can help us share this message of sustainable practices with the world. Knowing our commitment to sustainability is rooted in every aspect of the hotel experience and is matched by our agencies, ensures that we are both committed to preserving and enhancing the St. Barth region.” shares Olivier Leroy, The Christopher's General Manager.
The Christopher St. Barth has partnered with REYA, which has garnered global recognition for its success with brands rooted in conservation, sustainability and social impact. Founded by Travel PR veterans Alexandra Avila and Julie Leventhal, REYA combines their passions for working with independent and family-owned hotels and operators, while promoting and safeguarding the people, wildlife and landscapes that make it so unique. Avila was honored in 2020 as a “Top Woman in PR” by PR News for leveraging her media expertise to support and drive sustainable tourism through storytelling.
“We position ourselves to work with travel brands providing the best in service to their guests, but also their communities and environments. Working with The Christopher allows us to continue to promote responsible tourism to our favorite destinations,” says REYA’s co-founder, Alexandra Avila.
About The Christopher Hotel:
Located above the rocky shoreline of the sought-after neighborhood of Pointe Milou (home to the raucous Le Ti Saint Barth and some of the poshest villas on the island), The Christopher has long been a refuge for those in-the-know on St. Barth for its understated elegance. Its sunset lounge provides a prime spot to watch the sun go down while drinking a traditional Planteur or Ti Punch, both island favorites. The hotel features 42 rooms and suites and three villas were recently added to the inventory. The Sisley Spa has five treatment rooms open to the ocean below.
REYA Communications is a boutique communications agency for luxury travel brands navigating the media world with a commitment to conservation, sustainability and social impact. Founded by Travel PR veterans Alexandra Avila and Julie Leventhal, REYA combines their passions for working with independent and family-owned hotels and operators. They seek to work with travel brands providing the best in service to their guests, but also their communities and environments. They believe the power of public relations can generate quality media awareness, but also recognition and support for the social impact travel brands are making.