CASE STUDY

Sheldon Chalet & Neiman Marcus 

2020 Fantasy Gift Campaign

Objective:

Create brand awareness among a hyper targeted audience for Sheldon Chalet’s exclusive location in Denali National Park, Alaska and continue to share the history of the Don Sheldon Legacy. 


Strategy:

As Covid slowed down travel in 2020 our goal was to target UHNW individuals in unique ways. Creating a partnership with Neiman Marcus for their 2020 Fantasy Gifts in their 94th Christmas Book opened the doors for a new audience of travelers interested in five star experiences and helped elevate the brand to another level of luxury.

Outcome:

Sheldon Chalet was the premier gift in the Travel Category as Neiman Marcus unveiled the 2020 Christmas Book, a curated selection of over 400 extraordinary holiday gifts for everyone on the customers' wish lists. Included in the 94th Edition of the Christmas Book are the legendary Neiman Marcus Fantasy Gifts (beginning on page 55), which define what luxury gifting means in a year unlike any other, while celebrating meaningful traditions and embracing new ones. This year's Fantasy Gifts are meant to inspire gift-giving rooted in love and meaning, which is why Neiman Marcus

has also curated a wider selection of related gifts that help bring a little fantasy to

everyone this holiday season.

Featured in...

Town & Country - Departures - Robb Report - Forbes - WWD

Dallas Morning News - Business Insider - Market Watch

Daily Mail - Pursuitist - Canadian Insider - NBC

Annual Christmas Book

Whether it is your grand opening or your grand re-opening and you have been in business for 10+ years, we start at the beginning. Our team designs a clear identity that resonates with your target audience.  We take a multi-faceted approach to define, develop and manage your brand, exploring your brand positioning, voice and tone, mission and values. The outcome is a brand communications strategy that can be adopted to further develop your visual brand identity and be applied to full market execution. 

 

Digital Campaign

Content Mapping allows us to plan and identify the top stories and deliver them to your target audience at the most opportune times on the right platform. Mapping out the potential reach of the story, allows for the most effective way to amplify its message through all of your marketing channels for the consumer and media to discover you. Utilizing a blend of targeted pitches and press releases, social media and email marketing, a story can be told in various ways to multiple audiences to deliver a stronger impact. 

 

Press Preview

Media relations have incredible value, often a value that appreciates over time.

 

Our relations go beyond the travel category, crossing boundaries into the fashion, culinary, wellness and bridal media sectors as well as connecting with influencers and media in both traditional print, podcast, broadcast and online outlets.

 

Due to Covid 19, brands will need to stand out from the pack and be understanding of peoples’ expectations and safety when they travel. Sharing this messaging can be extremely important as you regain consumer confidence. As the media marketplace continues to change, we keep a pulse on the latest insights that can lead to new editorial opportunities.

Media Coverage

At REYA Communications we act as your dedicated press office, the central artery for all inbound and outbound communications. We act as your resource and guide to the international markets, sharing relevant industry research and luxury travel trends. 

 
 

Let's Get

  to Work!

Whether you're reopening or launching, let us join you in opening your doors with a public relations strategy to drive business through it. 

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