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Alight Launches Sustainable Hotel Booking Platform
to Reduce Carbon Emissions

Carbon Footprint Calculating Engine Offsets Travel and Protects the Planet

New York (April 25, 2022) Wayaj, a tech startup providing earth-friendly travel solutions is pleased to announce the launch of, the only sustainable booking platform that allows travelers to book their hotel while calculating and offsetting their trip’s carbon footprint instantly. Now that travelers can take flight again, Alight delivers the resources, tools, and expertise to empower travelers to make more informed choices to travel sustainably. Using a ground-breaking Carbon Footprint Calculating Engine (CFC Engine  ), and proprietary Hotel Sustainability Ratings (HSR) tool, Alight aims to inspire ethical wanderlust and support travelers on their sustainability journey.


2019 BC (Before Covid) saw record amounts of carbon emissions in the air from passenger flights. Meanwhile, experts predict that demand for international travel coming out of the Covid-19 pandemic will exceed years prior. Alight now makes it easier for leisure and business travelers to seamlessly book from a collection of 88+ sustainably-minded hotels across 50+ countries, calculate their trip’s carbon emissions, and offset against verified Carbon Offset Projects (COPs) available around the world.  


“The world is on the front line of vulnerability due to climate change. This past year, sustainable travel has taken a backseat to the pandemic but as travel returns Alight can get conscious minded travelers back out there using our proprietary Carbon Footprint Calculating Engine

(CFC Engine   ) to offset their travel and protect the planet.”


Nelly Gedeon,
Serial entrepreneur and Founder of Alight



At launch, travelers will have eight international Carbon Offset Projects (COP’s) to choose from, which were obtained through the United Nations Framework Convention on Climate Change (UNFCCC). Such projects include the reforestation of degraded land and the development of renewable wind power. 


More than a hotel booking platform, Alight aims to be the go-to vehicle for positive impact travel, helping globetrotters make more conscious and sustainable choices from reducing carbon emissions to supporting environmentally-friendly accommodations. The platform’s collection of properties are rated and vetted using its proprietary Hotel Sustainability Ratings (HSR) system which scores them across seven categories, which include community relationships, use of water, energy and waste, building materials and resources, as well as quality of the indoor environment, and corporate management. 

"The U.S. books over 1 billion hotel rooms each year alone. Based on our data of an average night stay of about 0.0236 tons of carbon emissions, this totals about 23.5 million tons of carbon from hotels in the US alone. Offsetting just 1% of these emissions through Alight would be nearly equal to turning all of New York City back into forest land."

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Logan Cohen
Alight Sustainability Director

How does the Carbon Footprint Calculating Engine (CFC EngineTM) work:
When a traveler selects a property on Alight, the carbon footprint of their stay will be automatically calculated based on room type and category, the number of persons in the room, and length of stay. Travelers will also have the option to calculate the transportation component of their trip including flight, taxi, bus, train, ferry, and yacht. They can then immediately offset the impact of their entire trip in one place against a range of projects in international communities and receive an instantaneous shareable e-certificate as proof.


Cayo Exclusive Resort & Spa,

With sleek, minimalist architecture stepped into a bluff overlooking the Mediterranean, this brand-new, ecologically-minded resort blends seamlessly into the Cretan landscape. Built just north of the seaside town of Elounda, the property’s terraced design allows each of its 74 guest rooms, suites, and villas to enjoy its own private swimming pool and sun-washed terrace with views over Plaka beach and the UNESCO-nominated islet of Spinalonga. 

HSR Score: 82


About Alight:

Alight empowers mindful travelers with a one-stop booking platform of vetted sustainable hotels and carbon offsetting capabilities. Providing expert information and inspiration for ethical wanderlust, Alight features properties with an eco and socially conscious ethos and offers programs to contribute to that will make a lasting difference in the future. Alight aims to inspire ethical travel around the world and knows that small acts can create big change by those who are committed to protecting the planet. To join the sustainable journey visit


About Wayaj:

Wayaj is a global leader in providing innovative and effective solutions to the hospitality industry to reduce its impact on the environment, and foster sustainable communities. With over 470 hotel members in 109 countries, Wayaj delivers the resources, tools, and expertise to empower the accommodations sector and travelers to make more informed choices to support sustainability. As the originators of the ground-breaking Carbon Footprint Calculating Engine (CFC Engine   ), and proprietary Hotel Sustainability Rating tool, they are pleased to announce the anticipated launch of Alight, a dynamic new booking website April 2022.

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Media Contact:

Alexandra Avila



Join this groundbreaking new OTA exclusively for hotels and resorts leading the way in sustainability. Designed to reach mindful travelers, Alight features properties with eco /  social-forward ethos, programs, and amenities making a lasting difference in the future of hospitality. Travelers will also find inspiration for ethical wanderlust—articles, guides, more.

Travelers have the opportunity to offset their trips: Using Alight’s proprietary CFC Engine™,  guests select from an ever-growing list of  Carbon Offset Projects and see instant results,  and can also directly contribute to impactful social programs, at checkout. This groundbreaking feature is a first for the travel industry.


Alight vets and supplies each of its listed hotels with a sustainability rating. Based on  7 categories, travelers have a thorough understanding of what each property is doing to contribute to sustainability—and where it has room to grow. Our HSR score provides transparency and builds trust.

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